Senior Marketing Manager

Shopping Centres | Hamburg, Germany

Our client is the leading developer, owner and manager of premium specialist shopping centre destinations across the UK and mainland Europe. Their outlets are located within the most cosmopolitan and vibrant areas in Europe, and have become firmly established amongst the most popular and successful outlet destinations anywhere on the continent.

Their latest venture launches Autumn 2012, on the outskirts of Hamburg, Germany - a stunning tourist as well as shopping destination, with beautifully designed architecture and the world’s best fashion and homeware brands.

They now seek a talented and ambitious Senior Marketing Manager to spearhead their strategic marketing function of this very prestigious new retail development.

Your role will be to develop and implement a marketing strategy which will build and enhance brand awareness, and create strong customer loyalty across the centres for which you are responsible. You will analyse regional / national customer research in order to formulate an appropriate consumer strategy. You will then deliver an exciting promotional calendar of tactical events, public relations and promotional campaigns which will deliver high levels of customer / visitor footfall.

They are looking for an individual capable of really putting this fantastic new Centre “on the map” - creating customer awareness/ loyalty, driving customer footfall, and positioning the Centre as one of the leading shopping and tourist destinations not just in Germany, but anywhere in Europe. They seek a very senior Marketeer with a proven track record of experience gained within a leading Retailer, Brand or Shopping Centre business.

You would manage a local on-site Marketing team, but you would also collaborate with and direct the activities of a wide range of external agencies / suppliers, as well as working closely with other Marketing colleagues within the organisation to share ideas and best practice.

Our client’s business culture is truly unique - very creative, collaborative in style, and continually seeking to innovate in everything they do. You would enjoy a very exciting and stimulating working environment, and a business where your personal ideas and creativity can really make a difference.